BRAND GUIDELINES

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INTRODUCTION

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We are See the Ability. We believe physical activity should be accessible for everyone, regardless of intellectual or physical capabilities. Our brand and how we represent ourselves brings this promise to life. It's more than a logo, every interaction shapes others perception of See the Ability. Here, you can find the key brand resources and fundamentals to get started with our brand, including logos, colours and typography specs. 

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TONE OF VOICE 

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Tone of voice is how we express ourselves. It's how we differentiate ourselves from other businesses and deliver a consistent 'See the Ability' experience. Through tone of voice, we aim to represent ourselves as: 

 

Authentic and passionate:

‘They clearly care about their clients’

 

Imaginative and knowledgeable:

‘Wow, they’re clever, how did they think of those activities'

 

Genuine:

‘They really love what they do’

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HOW WE SPEAK

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Short is sweet:

We like to keep things simple and clear. Avoid a paragraph where a sentence would do.

 

Personality (let it shine through):

Every trainer and client is unique, and that is something See the Ability is proud of. 

 

Useful: 

Always ask 'will this help See the Ability clients?' 

 

Communicate across, not down:

We're a team. We never underestimate each other or our clients. We work together to make an inclusive community for all.